It's the most common objection we hear: "TV is just too expensive for my size." If you try to call up a corporate advertising firm or a national broadcasting agency, they will likely ask for a $10,000 to $50,000 minimum monthly commitment.
But the landscape has fundamentally shifted. The democratization of television via the internet means local businesses can now play on the exact same networks as Fortune 500 companies, at a fraction of the cost.
The Agency Markup Problem
Traditionally, TV costs were inflated by middlemen. Local agencies charged massive retaining fees, production markups, and required huge media minimums just to make it worth their time. The actual cost of the airtime was only a fraction of what the business owner paid.
Connected TV platforms, built on programmatic digital infrastructure, have automated the buying process, stripping away the heavy administrative overhead.
Understanding CPM
Standard broadcast TV prices range from $20 to $40 CPM, while digital platforms can range from $20 to $50 CPM, depending on how specific your data targeting is.
If you have a narrow zip code fence of 1,000 households, you only need 10,000 impressions a month to reach every household multiple times. At a $20 CPM, that media only costs $200.
The CTV BOSS Advantage
At CTV BOSS, we recognize that local businesses need high frequency in small geofences. We've structured our plans specifically for this use case.
Our Local Saturation Plan starts at just $499/mo (plus a small management fee). It delivers 10,000 premium impressions directed precisely at your chosen zip codes. You get placements alongside premium content like live sports and hit series, giving your local brand unparalleled credibility and authority.