The secret to high ROI in local advertising is eliminating waste. Every time your ad is shown to someone who lives too far away to visit your store, or someone who isn't the decision-maker for your service, you lose money.
This is why Connected TV is the ultimate weapon for local dominant marketing. Here is exactly how CTV targeting works.
1. Geographic Fencing (Zip Code Targeting)
The foundation of local CTV is geographic fencing. Instead of buying a metropolitan DMA (which might span 50 miles in every direction), you can hand-pick the exact zip codes your business services.
If your restaurant draws 90% of its customers from three surrounding zip codes, you can isolate your ad spend entirely to those areas. On our $499/mo plan, we saturate those specific zip codes, guaranteeing you reach the right local audience repeatedly.
2. The Geo & Demo Precision Package
For businesses with specific buyer profiles (B2B services, high-end contractors, specialty medical), zip code targeting is great, but we can go deeper. By utilizing third-party data providers, we can layer over 3,000 demographic and behavioral variables over your geographic fence.
- Home Services: Target only single-family homeowners with household incomes over $100k.
- B2B: Target specific job titles or people who show interest in commercial services.
- Retail: Target families with children in the home.
3. The Performance TV Full-Funnel Approach
The most advanced advertisers use CTV for both prospecting and retargeting.
First, you use demographic targeting to find new prospects. Then, you place a tracking pixel on your website. When those prospects visit your website, they enter your retargeting pool. For the next 30 days, wherever they go on streaming TV, your commercial follows them. This omnichannel presence is what transforms local businesses into household names.