The one-sentence version: CTV (Connected TV) is television streamed over the internet — on smart TVs and streaming devices — so your commercial plays inside the shows people already watch, aimed only at the households you want.
What exactly is Connected TV?
Connected TV is any television connected to the internet — a smart TV, or a regular TV with a streaming device like Roku, Apple TV, Amazon Fire Stick, or a game console. Your ad appears when viewers stream their favorite apps: Hulu, Peacock, ESPN+, Tubi, and dozens more.
It is the same living-room screen and the same premium shows people have always watched — just delivered over the home's internet instead of a cable box. That shift is what unlocks precise targeting and real measurement, which old cable never offered.
How it's different from old-fashioned TV
With traditional TV you bought a time slot and hoped the right people were watching. With CTV you buy an audience. You decide the exact ZIP codes, towns, and types of household your commercial reaches — and you only pay to reach them.
Why local businesses love CTV
Unmatched precision
Target by ZIP code, neighborhood, and demographics — so your budget lands on the households most likely to walk through your door.
Measurable results
See how many local households you reached, how often, and the website visits that followed. Accountability TV never used to offer.
Actually affordable
You pay only for targeted impressions. No wasted spend blanketing a whole region to reach the few streets that matter.
The “Performance TV” difference
CTV blends the two things that used to be a trade-off: the emotional punch of television — full-screen, sound-on, in the living room — with the precision and measurement of digital. The result is TV that drives real outcomes: calls, clicks, and foot traffic you can actually track.
For a local business, that means the presence of a big brand, aimed squarely at your own backyard.
Put your business on TV.
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